Ask any marketer about Marketing Mix and you are likely to get a mysterious response: "The Four Ps". These are four variables that marketers rely on to build a marketing program: Product, Pricing, Promotion, and Place (distribution). Overall principles that guide the choices of the variables constitute your marketing strategy.
There are companies that inspire us here at TorchBearer Fractional CMOs. McKinsey is one of such businesses: it is one of the best known global management consultancy groups in the world.
Knowing the how to write a great marketing plan has three distinct advantages. First, you get support for your recommendations. An excellent plan is convincing and easy to understand. A poor plan is confusing, and people find it difficult to understand it or to exectute it. They will start raising questions and even offering their own ideas. In most cases, it will be hard to get their support for the plan.