Providing Quality Marketing Talent to Companies Seeking Growth

Finding quality marketing talent is not easy (and usually out of reach for small and medium-sized businesses.) And although it is not too hard to find a great designer, a great PPC person and an amazing SEO specialist, it is quite a challenge to align their work with your business objectives. This is where we come in.

Your TorchBearer Fractional CMOs Igor Gorlatov and Adrienne Craighead

Your TorchBearer Fractional CMOs Igor Gorlatov and Adrienne Craighead

Our strategic approach to marketing and business growth will provide clarity to the business owner, which in turn will lead to better and more consistent decisions.

HELPING the BUSINESS Avoid "Random Acts of Marketing"

"Random acts of marketing" are marketing activities that lack a true link to business objectives. Often, businesses choose the right business tools such as search engine optimization, pay-per-click ads, attending networking events, etc. What they struggle with is ensuring that these tools are used in such a way that they help deliver the right message to the right target audience and thus attain the desired business objective.

Finding market positioning that will enable growth

Business leaders usually know how much they want to grow in the short and long term. However, many of them lack clarity in terms of specifics of where this growth is going to come from:

  • How much growth is expected from current customers and current offerings?
  • How much growth is going to come from  currently unserved customer groups?
  • What about new products and services? How much should they contribute to the bottom line for the growth objective to be met?

Finding answers to these and similar questions helps the leader properly allocate focus and resources towards things that really matter and hold all marketing activities to a high standard of relevance.

If you would like to discuss marketing challenges faced by your business, let us schedule a complimentary discovery session, either in person or online.

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