Building intimacy between people and brands
Telling compelling and authentic story about your brand in a crowded marketplace is not easy. The good news is that you now have access to powerful tools that your business at the center of the marketing renaissance with the opportunity to co-create and shape this exciting new world.
Technology is opening previously unforeseen creative possibilities. Just a few years ago, creativity was ahead of technology - we aspired to so much that the platforms could not deliver. Now the opposite holds true: Technology is ahead of creativity these days.
MANAGING DIVERSE TOUCH POINTS ON CUSTOMER JOURNEY
By clearly understanding customer touchpoints, we can work with your cross-functional team members to use tactics that foster service innovation. The goal is to ensure that the customer experience associated with each touchpoint is improved: be it on your website, on your LinkedIn page, on the phone, or in person.
New challenge for the business owner: COMPLEXITY & fragmentation
We see fragmentation and complexity across consumer behavior, media, products and platforms. For businesses, though, this rapidly evolving landscape creates a need for insight and advice. There is a need for experts to help you build close connections with your customers across diverse touch points of engagement. In fact, many businesses aggressively jump on new platforms to address fragmentation and complexity of modern marketing, without fully aligning marketing activities with their business goals.
Random Acts of Marketing
"Random acts of marketing" are marketing activities that lack a true link to business objectives. Search engine optimization, pay-per-click ads, a new fancy CRM could be great tools. The challenge is to ensure that these tools are used in such a way that they help deliver the right message to the right target audience and thus attain the desired business objective.
Finding the right tools and properly allocating resources is not an easy feat.