No More Random Acts of Marketing
Telling compelling and authentic story about your brand in a crowded marketplace is not easy. There is a temptation to focus on tactics and tools rather than on a cohesive customer experience. The result of such a tactical approach is a lack of focus, and a lot of ineffective and uncoordinated activities.
Search engine optimization, pay-per-click ads, a new fancy CRM could be great tools. The challenge is to ensure that these tools are used in such a way that they help deliver the right message to the right target audience and thus attain the desired business objective.
Finding the right tools and properly allocating resources is not an easy feat.
MANAGING DIVERSE TOUCH POINTS ON CUSTOMER JOURNEY
By clearly understanding customer touchpoints, we can work with your cross-functional team members to use tactics that foster service innovation. The goal is to ensure that the customer experience associated with each touchpoint is improved: be it on your website, on your LinkedIn page, on the phone, or in person.
New challenge for the business owner: COMPLEXITY & fragmentation
We see fragmentation and complexity across consumer behavior, media, products and platforms. For businesses, though, this rapidly evolving landscape creates a need for insight and advice. There is a need for experts to help you build close connections with your customers across diverse touch points of engagement. In fact, many businesses aggressively jump on new platforms to address fragmentation and complexity of modern marketing, without fully aligning marketing activities with their business goals.