Why hire a TorchBearer Fractional CMO in 2017?
The Chief Marketing Officer creates programs that generate profitable new business. These components are frequently incorporated:
- RoadMap with regard to target audience, strategy and branding
- Conversion Funnel that effectively measures acquisition, development and retention
- Metrics to help improve return on marketing investment
Hiring a Chief Marketing Officer in Charlotte could be expensive, if not unaffordable, for a small or medium-sized company. Hiring a TorchBearer fractional CMO allows your business to attain the necessary growth stage at the fraction of a cost of searching and employing a full-time marketing executive.